Exness Commercial Director Mohammad Amer -interview

A special interview with Exness Commercial Director Mohammad Amer to gain some insights into what makes the MENA market so attractive to financial institutions.

As an industry professional with decades of experience in the sector, what do you think has made the MENA region so attractive to financial institutions like Exness over the last few years?

It’s a combination of factors. Firstly, the region’s demographic makeup is uniquely diverse, which provides brokers with endless opportunities for growth.
The typical misconception is that MENA is filled with older, more affluent investors who are looking for wealth managers to grow their portfolios. But it’s actually far more complex than that.
The MENA region has a rich history of interest in the global financial markets dating back to the late 1980s/early 1990s. Back then, trading was far less accessible, yet serious investors from the region still actively sought out trading opportunities. Today, with trading being as prominent as it is, these investors are as keen as ever to participate in the markets – they’re just looking for a broker that matches their values and supports their goals.
Beyond that, there’s also a younger generation of traders that seems to be inheriting their parents’ affinity for the markets, but with a greater hunger for knowledge, a larger demand for advanced tech, and, interestingly, a deeper desire to take more calculated risks.

As an Exness decision maker, can you give us an inside look into what the MENA region means to the company in terms of its brand positioning and strategic vision?

Regardless of the boom, the MENA region has always been deeply aligned with who we are as a company, and our strategic vision for the future.
Both our trading products and our values make us a perfect cultural fit for the region. Our focus on developing innovative features like Stop Out Protection and custom leverage really resonates with the MENA market, particularly the younger traders who like to take calculated risks.
As for our core principles – the MENA region as a whole values ethics and human interaction above all. That’s where our transparency and reputation really shine as key strengths for us. Exness has been in the industry for over 15 years. We have a fully transparent fee structure, personalized customer support, and we publish our tick history on the website.

What are your predictions for the sector in the next few years?

I don’t see this boom slowing down any time soon. The demand for trading has been consistently growing for decades now, and with regulators keeping up with the market dynamics, and tech firms continuing to set up in the region, the future looks bright.

The space is competitive and exciting, and this will undoubtedly breed significant innovation in the next few years. Whether you’re a trader, a fintech firm, or an industry professional, I believe the next decade is going to be full of opportunities. The industry is hungry for growth in every aspect, and I for one am looking forward to seeing MENA flourish as the financial hub it has so organically become.

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